The Based Podcast

Based. On the Word. In faith.

In the Sioux Empire.

Meet the Hosts

Chris Larson

Chris Larson


The Comfort King

Born in Texas, yet raised here and there, he mostly resided in the northern Heartland. Chris married his high school sweetheart in 1990. The lovely and gracious Miss Margo, is the mother to their three children.

As a Christian believer since youth — but not always an exemplary one — Chris is still workin’ on some things.

Much like Private Joe Bauers in Idiocracy, a decisively average American

In 1994, he founded Comfort King Mattress Factory and has been tearin’ it up ever since. Chris invented the Lifetime Comfort Guarantee, zippers for Comfort Adjustments, the SoftSpot Warranty, FLOWT Zero Gravity Gel, and (the less famous) Nose Warmer. Tour the showroom.

Chris enjoys fishing, 4-wheeling, shooting, anything outdoors, gardening, reading, kayaking, cooking, sharpening knives, and…being a mentor to Jeff Gould.

Jeff Gould

Jeff Gould


America’s Storyteller

As a professional author, speaker and broadcaster, Jeff Gould uses storytelling to guide and encourage communities and individuals to live with meaning, balance and purpose.

Using stories gathered during decades of helping families through some of the toughest times of their lives, Jeff speaks with honesty, wit and wisdom.

Originally from the Twin Cities, Jeff is a graduate of the University of Minnesota and Brown Institute.

His hobbies include fixing up a 130-year-old house, woodworking, reading and spending time with his wife, Libby, and their four grown daughters.


A History of Friendship & Fun


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